Hyundai Motor Co. of South Korea has outlined a bold mid- to long-term strategy to expand its hybrid electric vehicle (HEV) lineup and introduce region-specific electric vehicles (EVs) for markets in Europe and India, according to a report from Pulse, the English service of Maeil Business Newspaper Korea.
The company’s goal is to increase annual sales by over 30%, rising from 4.14 million units in 2024 to 5.55 million units by 2030. In addition, Hyundai aims for an operating margin of up to 9%. The automaker is focused on overcoming challenges like the 25% U.S. tariff on imported EVs and the global “EV chasm,” where demand for electric vehicles has stalled, through stronger investments in green technology.
At the 2025 CEO Investor Day in Manhattan, New York, Hyundai Motor President and CEO Jose Munoz presented the company’s roadmap to global investors, analysts, and credit rating agencies.
Hyundai plans to more than double its HEV lineup from the current eight models to 18 by 2030. The new lineup will include a broad range of vehicles, from entry-level to mid-size, large, and luxury models. The company’s premium Genesis brand will launch its first luxury hybrid vehicle next year, followed by a more affordable entry-level hybrid.
In a bid to address regional demand stagnation, Hyundai will introduce new EVs tailored for specific markets. For Europe, the Ioniq 3 will be launched next year, after being previewed at the IAA Mobility 2025 event in Munich, where the company also showcased its first small EV concept, “Concept Three.”
In China, Hyundai will follow this year’s launch of the Elexio compact SUV with a compact electric sedan in 2026, both of which will be locally produced. In India, the company plans to debut a mini electric SUV in 2027, supported by a localized supply chain.
Hyundai will also introduce an extended-range electric vehicle (EREV) in 2027, which uses a combustion engine to recharge the battery, addressing range concerns. The automaker is also committed to developing software-defined vehicles (SDVs) and hydrogen-powered fuel cell EVs as part of its broader mobility strategy.
By 2030, Hyundai aims to sell 5.55 million vehicles globally, with 60% (3.3 million) of those being eco-friendly models. To achieve this, Hyundai will expand its manufacturing capabilities. The Hyundai Motor Group Metaplant America (HMGMA) in Georgia will increase its annual production capacity from 300,000 units to 500,000 by 2028, while the Pune plant in India will add 250,000 units annually upon completion in the fourth quarter of this year. Additionally, the Ulsan Innovation Plant in South Korea will open next year, designed to produce up to 12 different models.
In the U.S., Hyundai will introduce a mid-size pickup truck by 2030, building on the success of the Santa Cruz compact pickup launched in 2021.
To support these ambitious plans, Hyundai will invest 77.3 trillion won (approximately USD 55.7 billion) from 2025 to 2030, with 30.9 trillion won allocated for research and development, 38.3 trillion won for facilities, and 8.1 trillion won for strategic ventures—7 trillion won more than previously planned.
Hyundai has also raised its profitability targets, aiming for an operating margin of 6-7% this year, 7-8% by 2027, and 8-9% by 2030.
“Hyundai has risen to become one of the top three automakers in the world by global sales volume, localized operations, diversified portfolios, and group synergies,” said Munoz. “We are entering another period of uncertainty, but just as we have overcome past challenges, we will once again lead the way in change and emerge as a future mobility company.”
