The Avelia book-and-claim (B&C) platform, developed by Shell Aviation in partnership with Accenture and American Express Global Business Travel (Amex GBT), is undergoing a major transition from a single-supplier model to a multi-supplier system. The platform, launched in 2022 to help scale sustainable aviation fuel (SAF) usage, will now allow customers—including airlines, corporations, and freight forwarders—to manage SAF from a variety of suppliers in one place, reports Green Air.
This change is expected to streamline how users track and allocate their SAF purchases, even when physical access to SAF at specific airports is limited. By the end of March, Avelia had attracted 57 corporate and airline participants and facilitated over 900 SAF retirements, resulting in more than 33 million gallons of SAF being used across 17 airports in Europe, Asia, and North America. That SAF use, according to the partners, has prevented over 300,000 tonnes of CO₂e emissions—equivalent to 530,000 passengers flying from London to New York.
Avelia is now introducing a ‘Bring Your Own SAF’ (BYOS) model, enabling airlines to include SAF they purchased outside Shell’s network on the platform. This change is expected to enhance industry credibility around book-and-claim systems and help standardize SAF tracking across the aviation sector.
To further ensure transparency and broaden industry participation, Avelia is developing a multilateral governance structure to oversee platform operations and standards. All platform data will now be independently managed and hosted by Accenture, offering users a secure and verified digital environment.
“Avelia’s evolution from a single-supplier platform to a multi-supplier industry solution is a powerful demonstration of how collaboration, technology and innovation can accelerate the scaling of SAF,” said Raman Ojha, President of Shell Aviation.
Dr. Jesko-Philipp Neuenburg of Accenture added, “This safeguards data compartmentalisation and transparency, giving customers clear control. It also builds the secure, scalable foundation needed for a flexible industry platform.”
Avelia’s growing list of participants includes major global players such as Alaska Airlines, Cathay Pacific Airways, Delta Air Lines, Emirates, Google, JetBlue, Rolls-Royce, Bank of America, and others.
“For the majority of companies, Scope 3 emissions make up the largest part of their carbon footprint,” said Evan Konwiser, Chief Product and Strategy Officer at Amex GBT. “As partners in Avelia, we are committed to scaling the platform and increasing customer access to SAF’s environmental benefits.”
