Saatvik Green Energy Limited (SGEL) has announced the appointment of Bollywood actor Kartik Aaryan as its official brand ambassador. The collaboration goes beyond traditional endorsement, aligning shared values and a mutual commitment to sustainability and integrity.
The idea for the partnership emerged from a candid conversation between SGEL Chairman and Managing Director Neelesh Garg, Managing Director Manik Garg, and CEO Prashant Mathur. What began as a casual discussion quickly turned into a clear decision, driven by the alignment between Aaryan’s persona and Saatvik’s brand ethos.
“Kartik’s journey—from Gwalior to becoming a global star—resonates with our own values of honesty, hard work, and humility,” said Neelesh Garg. “It wasn’t about a marketing pitch. It was about a shared purpose.”
Manik Garg added, “As Saatvik enters a new phase in its journey, Kartik Aaryan is not just representing our brand visually—he’s embodying our message. Together, we want to inspire people to choose a cleaner, more self-reliant future.”
Expressing his excitement about the association, Kartik Aaryan said, “I’m excited to be part of the Saatvik brand. As someone who believes in responsible choices, whether in life or work, this association feels natural. Clean energy is not just a necessity–it’s a shared responsibility. I’ve always believed in backing missions rooted in integrity and I’m looking forward to this wonderful collaboration.”
CEO Prashant Mathur emphasized the deeper alignment between the actor and the company: “Kartik represents today’s India—ambitious, authentic, and ethical. He’s not just admired for his roles on screen; he reflects the integrity and commitment that we value at Saatvik.”
