As sustainability shifts from a corporate catchphrase to a core business requirement, EcoMedia Solutions Private Limited (EcoMS) has officially launched as India’s first fully integrated sustainability solutions provider, supporting governments, companies, and brands in turning intent into measurable impact.
Founded by Rumjhum Gupta, a global sustainability and communications strategist, EcoMS is built on the principle that sustainability is no longer a standalone vertical but the backbone of modern business strategy. The company blends technology, data, consulting, and communication to help organizations embed sustainability across their value chains—from assessment and compliance to carbon management, stakeholder engagement, sustainable storytelling, and strategic communication.
“At a time when the world is striving to balance growth with responsibility, sustainability can’t be an add-on. It must shape how organizations operate, communicate, and evolve,” said Rumjhum Gupta, Founder & CEO of EcoMedia Solutions. “EcoMS was created to align businesses with this reality through actionable, tech-enabled, and measurable frameworks that turn sustainability ambition into real outcomes.”
Through its broad suite of specialized services—including sustainability strategy, 360-degree SDG consulting, BRSR and ESG reporting, carbon management and offsetting, technology-led circular economy solutions, and sustainability-focused communication—EcoMS seeks to close the gap between sustainability goals and execution. Its model helps organizations future-proof operations, enhance investor confidence, and strengthen brand differentiation through measurable impact and transparent reporting.
To mark its launch, EcoMS unveiled its first flagship innovation, EMS (Environment Media Solutions), a patent-filed platform that integrates sustainability intelligence into media planning, buying, and event execution. Tailored for advertisers, agencies, and event organizers, EMS is India’s first unified system for measuring, managing, and reporting sustainability performance across OOH, DOOH, print, digital, and experiential formats. It facilitates sustainable media procurement, green event management, circular-economy integration, BRSR-compliant reporting, and real-time carbon analytics—enabling brands to run campaigns that are both responsible and effective.
“EMS is not just a product—it demonstrates how technology can make sustainability measurable and actionable,” Gupta added. “It enables brands and agencies to balance creativity with accountability and climate consciousness, ensuring every impression contributes positively to the planet.”
With India’s advertising and activation industry expanding at nearly 20 percent each year, sustainability has become a key factor in procurement and partnership decisions. Yet, standardized tools to assess the environmental performance of campaigns remain scarce. EMS addresses this gap, helping organizations demonstrate climate accountability, meet evolving ESG requirements, and lead the shift toward responsible communication.
“Our mission is straightforward: to make sustainability measurable, accessible, and mainstream,” said Gupta. “EcoMS and EMS together represent a step toward a business ecosystem where purpose and profit align seamlessly.”
EcoMS is already building a pipeline of technology-driven sustainability solutions aimed at advancing carbon accounting, compliance intelligence, and responsible supply chains, strengthening its position as a leader in sustainability innovation.
