Crompton Greaves Consumer Electricals Ltd. (Crompton), one of India’s leading consumer electrical companies, has announced a significant milestone by securing its first major solar rooftop order in Telangana, valued at INR 52 crore. This move underscores the company’s commitment to expanding its footprint in the renewable energy sector and positions it as a strong player in the rapidly growing solar energy market. Crompton’s trusted brand and expansive distribution network give it a solid foundation to capitalize on the burgeoning solar rooftops market, valued between INR 20,000 crore and INR 25,000 crore, with an anticipated growth rate of over 20%.
This achievement marks Crompton’s successful commercial entry into the large-scale solar rooftop sector and establishes the company as a credible competitor in India’s solar energy industry.
Expanding Market Reach: Solar Pumps and Rooftops
Crompton’s venture into solar rooftops aligns with its broader strategy to significantly expand its Total Addressable Market (TAM) from INR 75,000–1 lakh crore to INR 2 lakh crore. The combined market for solar pumps and solar rooftops is estimated to be between INR 40,000 crore and INR 50,000 crore, offering substantial growth opportunities. Crompton’s strong brand presence and robust distribution network uniquely position it to capture this growth, with the company already seeing a surge in demand for solar pumps and a healthy pipeline of orders.
A Vision for Sustainable Growth
Mr. Promeet Ghosh, Managing Director & CEO of Crompton Greaves Consumer Electricals Ltd., commented on the company’s strategic shift: “The renewable energy sector, particularly solar rooftops, offers a transformative opportunity for India’s energy landscape. Crompton’s entry into this segment reflects our ongoing commitment to sustainability. Our goal is not just to provide high-performance, innovative products but also to contribute significantly to India’s green energy transition, fostering both fast growth for Crompton and a sustainable future for the country.”
He further stated, “Securing our first major solar rooftop order is a milestone for us. It not only validates our capabilities but also sets the stage for rapid expansion in a sector with tremendous demand. Leveraging our strong brand and distribution network, we are poised to make a meaningful impact, delivering value to our consumers and the broader ecosystem. The solar rooftop market, valued at INR 20,000–25,000 crore, holds immense potential, and we are committed to driving innovation and excellence as we scale up our presence.”
A Strategic Shift Towards Energy Efficiency
Crompton’s move into the solar rooftop market is more than an addition to its product portfolio; it represents a significant step towards becoming a comprehensive partner in energy efficiency and sustainability. By tapping into India’s vast solar energy potential, the company is reinforcing its commitment to Environmental, Social, and Governance (ESG) goals, while also solidifying its position as a forward-thinking leader in the consumer electricals space, ready to meet the growing demand for clean energy solutions.
A Legacy of Innovation and Recognition
With over 85 years of industry experience, Crompton Greaves Consumer Electricals Ltd. is a market leader in fans and residential pumps in India. The company has built a reputation for delivering innovative products, including high-performance fans, pumps, lighting solutions, and other home appliances like water heaters, air coolers, small kitchen appliances, and more. Its strong dealer base and well-established distribution network ensure that the company’s energy-efficient products are accessible nationwide, backed by excellent after-sales support.
Crompton’s commitment to energy efficiency has earned it widespread recognition. It has won three prestigious National Energy Consumer Awards (NECA) from the Bureau of Energy Efficiency (BEE) under the Ministry of Power. The most recent award was presented by India’s President, Smt. Droupadi Murmu, for its storage water heater in 2023. In previous years, Crompton received awards for its ceiling fans and LED bulbs, showcasing its dedication to sustainable innovation.
Further cementing its reputation, Crompton was named one of India’s Best Managed Companies in 2022 by Deloitte Private and ranked among the Top 500 Companies by Dun & Bradstreet India. The company was also listed in WPP and Kantar’s “Brand Top 75 Most Valuable Indian Brands” list for 2020 and recognized as the Brand of the Decade in 2021 by Herald Global and BARC Asia in the Consumer Electrical category.
This combination of innovation, strategic expansion, and sustainability initiatives positions Crompton as a key player in India’s green energy transition.
